We believe in investing in our own business as well as in agriculture as a whole. The following investments are of paramount importance to us: 

Our Peoples Knowledge and capability  

Our Facilities – ensuring product quality; Capacity and new technologies  

Research and development – offering farmers product choices to complement their changing circumstances; and Development agriculture in South Africa  

We see ourselves as a partner to our client, committed to creating mutual benefit and prosperity in the long term. Our personal approach ensures that we are continuously involved on the farm, not just to sell fertilizer, but also to understand our clients’ needs. Evaluate the previous season’s yield, analyses and adjust the strategy accordingly. Assist in planting the next season’s crop with our client; and become true partners in farming.